Jordan×Bourzma

Jordan × Bourzma · 2026 · Riga

Streetwear, on location.

A Jordan × Bourzma activation in Riga. Directed by Ingus Iljuconoks of SULA Creative.

The Brief

Jordan activation in Riga. It had to read as Jordan and feel local at the same time.

Direction

Shoot the culture.

Handheld, fisheye, available light. Three locations across the city. Cast pulled from the actual dance scene rather than agency models.

Documentary texture, graphic cut. Tight framing, hard contrast. No brand call-outs until the final frame.

On location

Fisheye view of crew framing under a Riga bridge
Skatepark, DOP composing the bowl
Hand-held rig in motion
Talent between takes
Urban underpass exterior
Director and cast at playback

The Film

Jordan × Bourzma · final film

Watch on Instagram →

Scope

  • /Direction
  • /Cinematography
  • /Location Scouting
  • /On-set Coverage

Credits

Client
Jordan × Bourzma
Director
@kreicsfilms
Producer
@slavpapii
DOP
@robertskulte
Edit / VFX
@infovisualss
Dance Coordinator
@alvischarly
Dancers
@ghettodancelv

Next

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